News
We have made a “Voluntary Declaration of Consumer-Orientation,” an initiative promoted by the Consumer Affairs Agency.
Our company has agreed to the consumer-oriented management initiatives promoted by the Consumer-Oriented Management Promotion Organization (an organization composed of administrative bodies such as the Consumer Affairs Agency, business associations, and consumer organizations), and has formulated a “Consumer-Oriented Voluntary Declaration.”
Table of Contents
What is a Consumer-Oriented Voluntary Declaration?
It is a voluntary declaration that clearly states a company’s sincere commitment to consumer-oriented management (*), which is promoted by the Consumer-Oriented Management Promotion Organization. For details, please refer to the following:
https://www.caa.go.jp/policies/policy/consumer_partnerships/consumer_oriented_management/propulsion_organization/
Consumer-Oriented Voluntary Declaration
July 14, 2022
EXIDEA Co., Ltd.
Representative Director Takuma Ogawa
Philosophy
Changing the world with content
Currently, we are developing our business primarily in “Web Media Business” and “Content Marketing Business,” and we are strongly focused on creating superior content every day.
We will move people, companies, and the world by “filling people’s lives with the best pages” through the power of content and by “eliminating miscommunication” that companies face.
Action Policy
① Delivering True Intentions
Our company is committed to eliminating various forms of miscommunication, such as “consumers’ true intentions,” “companies’ true intentions,” and “industry’s true intentions,” as implied by the name of our comprehensive comparison site “HonNe.” We value delivering true intentions with the aim of “eliminating miscommunication” through content.
② Securing Primary Information from Consumers and Stakeholders
In the internet world, which is the core of our business, information is easily duplicated, and the importance of unique information is extremely high. To improve the trustworthiness of the internet and allow consumers to obtain information with peace of mind, we define “primary information” as “information uniquely obtained by our company from consumers and stakeholders” and strive to disseminate it.
To achieve the above, our company actively conducts hearings and surveys with various clients and website visitors to provide information with guaranteed reliability.
③ Information Sharing from Experts
Our company operates comprehensive comparison media in various genres and actively strives to disseminate information from experts, including the appointment of qualified personnel within our company.
Furthermore, we strive to enhance the expertise and reliability of information by actively conducting interviews with experts in various industries and having experts supervise articles, not just our own employees.
④ Ethical and Sustainable Corporate Management
Our company is engaged in ethical and sustainable information dissemination for the next generation through our own businesses, such as “Ethical Choice,” a web magazine operated to realize a sustainable world, and “So-gúd,” which introduces the new normal of the next generation.
In addition, since our founding, we have employed global talent residing in Japan and operate “overseas sales sites for rapid freezers” and “overseas sales sites for sushi machines” to disseminate Japanese manufacturing to the world, conducting management that emphasizes diversity.
Furthermore, as many of our employees are in their 20s and 30s, we are developing an environment where employees can work with high motivation and continuously, including measures to support changes in life stages.
⑤ Compliance and Strengthening Corporate Governance
- When providing content to consumers in a wide-ranging market, we will comply with relevant laws, formulate guidelines, and thoroughly educate all employees who provide content.
- We will strive to enhance the information provided on our corporate website, including information about our services, philosophy, and news.
- Furthermore, we will focus on providing easy-to-understand materials to customers and strengthening accountability for services, and by receiving feedback from many people, we will strengthen corporate governance.
Moving forward, our company will continue to develop businesses that are close to consumers.
Contact for this announcement:
EXIDEA Co., Ltd. Public Relations: Yamamoto
E-mail: pr@exidea.co.jp
TEL: 03-5579-9934 (Reception hours: Weekdays 10:00 – 19:00)
