株式会社EXIDEA

Category
Design

Features

We create new categories using innovative ideas and strategies that are not bound by conventional methods. These new concepts create new markets with the power of creativity and marketing.

Perception Change

1

Research & Analysis

We combine advanced quantitative analysis utilizing sophisticated analytical tools with high-resolution qualitative insights gained through expert interviews and workshops. This enables us to gain a comprehensive understanding of the current customer experience.

Perception Change

2

Insight Discovery

Based on the findings from our analyses, we intentionally shift business perspectives to uncover new, critical questions that reveal challenges even customers themselves may not yet recognize.

Category Creation

3

Category Concept Development

By interpreting the contexts of our company, customers, industry, and market, we develop category concepts that serve as new value propositions. These concepts bridge our company’s unique strengths with the needs currently demanded by the market.

Demand Generation

4

Lightning Strike

Through collaboration among experts in consulting, creative, and technology fields, we deliver effective, high-quality outputs designed to stimulate the market and generate new demand.

Demand Generation

5

PR

Leveraging the momentum created by our “Lightning Strike,” we identify the category entry points most desired by customers. We then develop strategic messaging to ensure these are communicated effectively, enhancing the overall customer experience.

Growth Expansion

6

Triple Media

Our industry-savvy teams maximize the effectiveness of paid media (advertising), owned media (corporate websites and social media), and earned media (word-of-mouth and reviews) by skillfully combining their unique characteristics. This creates synergistic effects that drive measurable results.

Growth Expansion

7

AARRR

Drawing on our own product development experience, we optimize the entire user journey—from acquisition to monetization. This approach fosters a sustainable growth model, where improvements at specific stages positively influence other phases in a chain reaction.

Service

Each of our members is an outstanding expert in their own field, and by collaborating, we discover, express, and deliver unique value in the businesses we are involved in, thereby creating new categories.

Client Solutions

Client work business provided by EXIDEA

We create new growth opportunities for businesses by combining the creative field and digital marketing in a process called Category Design. By combining creative work based on advanced business strategy with data-driven marketing that generates entirely new categories, we support our partners from strategy development to execution and improvement at the operational level.

We provide a second opinion on issues from a third-party perspective, and provide short-term, intensive, one-stop support from sorting out overall marketing issues to implementing optimal measures, making improvements, and analyzing creative content.

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Through "context," we design "connections between business and organization." By closely understanding the company's vision with a high level of business understanding and carefully unraveling the issues, we create a circle of empathy and eliminate miscommunication.

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EmmaTools automatically analyzes the quality of your SEO articles and visualizes the scores. AI-based automatic text generation makes content creation more efficient and increases the chances of ranking highly.

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In-house Projects

Our own business operated by EXIDEA

Growth hackers who pursue the cutting edge of digital marketing are in charge of bringing innovation to the category through the operation of web media. Our policy is to always think from the user's perspective and start content planning from needs and insights to create content that is truly useful to the world and continue to promote the category.

HonNe is a comprehensive comparison media that introduces products and services that are useful in people's daily lives through a variety of "honest opinions," such as reviews from users who have purchased the products and services, and interviews with experts.

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WiMAX Comparison.com is a specialized comparison media for Portable WiFi Hotspots and WiMAX. We provide price comparisons and the latest information for almost all providers, as well as unique promotions.

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EmmaTools automatically analyzes the quality of your SEO articles and visualizes the scores. AI-based automatic text generation makes content creation more efficient and increases the chances of ranking highly.

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Message

Representative message

We
continue to challenge
the world to unlock its potential
under the concept of
"Change your perception,
Change your reality".

News

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News All View More

2025.07.01

News

“EmmaTools for personal,” the AI-Powered SEO Writing Tool for Both Efficiency and Quality, Now Available on the Employee Welfare Service, Perk

2024.10.23

News

We will be exhibiting at the 17th Content Tokyo – Advertising Creative & Marketing EXPO.

We have renewed our website.

Announcing the Launch of “Kenshoo ECOMM,” an Automated Amazon Advertising Optimization Tool

“EmmaTools for personal,” the AI-Powered SEO Writing Tool for Both Efficiency and Quality, Now Available on the Employee Welfare Service, Perk

We have made a “Voluntary Declaration of Consumer-Orientation,” an initiative promoted by the Consumer Affairs Agency.