Category
Design
Features

We create new categories using outstanding ideas and strategies that are not bound by conventional methods. These new concepts create new markets with the confidence of creativity and the confirmation of marketing.

Category Design Perception Change リサーチと 分析 1 Demand Generation ライトニング ストライク 4 PR 5 Growth Expansion トリプルメディア 6 AARRR 7 Category Creation カテゴリー コンセプト構築 3 インサイト 発見 2 ( Play ) Perception Change リサーチと 分析 1 Demand Generation ライトニング ストライク 4 PR 5 Growth Expansion トリプルメディア 6 AARRR 7 Category Creation カテゴリー コンセプト 構築 3 インサイト 発見 2 Category Design
Perception Change
1
リサーチと分析
解析ツールを使用した高度な定量分析と、専門家によるインタビューやワークショップを通じて得た解像度の高い定性分析を組み合わせ、顧客体験の現状を把握します。
Perception Change
2
インサイト発見
分析で得た知見をもとに、事業の視点を意図的に変えることで、顧客自身も気づいていない新たな課題につながる問いを見出します。
Category Creation
3
カテゴリーコンセプト構築
自社、顧客、業界、市場、それぞれの文脈を読み解き、企業独自の価値を今、市場が求めるニーズへとつなげるための新しい価値提案となるカテゴリーコンセプトを開発します。
Demand Generation
4
ライトニングストライク
コンサルティング、クリエイティブ、テクノロジーの専門家が協業することにより、市場に新たな需要を創造するために効果的かつ質の高いアウトプットを生み出します。
Demand Generation
5
PR
ライトニングストライクによって刺激された市場が、顧客体験の向上へとつながるように、顧客に望まれるカテゴリーエントリーポイントを見出し、適切な表現で伝わるための戦略を立案します。
Growth Expansion
6
トリプルメディア
コンサルティング、クリエイティブ、テクノロジーの専門家が協業することにより、市場に新たな需要を創造するために効果的かつ質の高いアウトプットを生み出します。
Growth Expansion
7
AARRR
自社によるプロダクト開発経験を活かし、ユーザー獲得から収益化までの最適化を実施。これにより特定フェーズでの改善が連鎖的に他フェーズにも良い影響を与える持続的な成長モデルを構築します。
Service

Each of our members is an outstanding expert in their own field, and by collaborating, we discover, express, and deliver unique value in the businesses we are involved in, thereby creating new categories.

Client Solutions
Client work business provided by EXIDEA

We create new signs of growth for companies through "category design" that combines creativity and digital marketing. Through creative development based on advanced business strategies and "category-creating marketing" that makes full use of data, we accompany and support as a partner from upstream design and strategy formulation to on-site implementation and improvement.

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180°180°
We provide a second opinion on issues from a third-party perspective, and provide short-term, intensive, one-stop support from sorting out overall marketing issues to implementing optimal measures, making improvements, and analyzing creative content.
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W/AW/A
Through "context," we design "connections between business and organization." By closely understanding the company's vision with a high level of business understanding and carefully unraveling the issues, we create a circle of empathy and eliminate miscommunication.


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EmmaToolsEmmaTools
EmmaTools automatically analyzes the quality of your SEO articles and visualizes the scores. AI-based automatic text generation makes content creation more efficient and increases the chances of ranking highly.
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In-house Projects
Our own business operated by EXIDEA

Growth hackers who pursue the cutting edge of digital marketing are in charge of bringing innovation to the category through the operation of web media. Our policy is to always think from the user's perspective and start content planning from needs and insights to create content that is truly useful to the world and continue to promote the category.

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HonneHonne
HonNe is a comprehensive comparison media that introduces products and services that are useful in people's daily lives through a variety of "honest opinions," such as reviews from users who have purchased the products and services, and interviews with experts.
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WiMAX比較.comWiMAX比較.com
WiMAX Comparison.com is a specialized comparison media for pocket WiFi and WiMAX. We provide price comparisons and the latest information for almost all providers, as well as unique campaigns.
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EmmaToolsEmmaTools
EmmaTools automatically analyzes the quality of your SEO articles and visualizes the scores. AI-based automatic text generation makes content creation more efficient and increases the chances of ranking highly.
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Message
Representative message

we,
"Change your perception, change your reality"
Under the concept,
The challenge to unlock the world's potential
Continuing.