EmmaTools won the Good Design Award 2023.

EXIDEA Co., Ltd. (Head office: Sumida-ku, Tokyo; Representative Director: Takuma Ogawa) announced that its SaaS tool “EmmaTools” has received the 2023 Good Design Award (organized by the Japan Institute of Design Promotion).

EmmaTools is an AI-powered writing support tool for media operators, directors, and writers who want to create SEO-friendly content (articles)

It quantifies the quality of “content” for SEO measures, allowing even beginners to create high-quality content. In addition, EmmaTools’s UI is designed to be user-friendly for those unfamiliar with SaaS and SEO, enabling efficient and stress-free daily SEO tasks.

▼Inquiries and free trial here
https://emma.tools/?utm_source=PRtimes&utm_medium=direct&utm_campaign=auto-generated&utm_id=008

◆Good Design Award: Juror’s Evaluation Comments (Published as is)

With the advent of generative AI, there is no doubt that a major transformation will occur in the realm of SaaS (Software as a Service). Amidst these significant changes, the design of writing that is not merely conventional SEO measures but more essentially and effectively conveys to users will become increasingly important. This service is commendable for its easy-to-understand UI and its experience design, which does not automate everything with AI, but rather provides real-time appropriate feedback from AI as humans write the text.

Award details: 2023 Good Design Award Software as a Service EmmaTools
https://www.g-mark.org/gallery/winners/17669?text=EmmaTools

◆About the Good Design Award

It is Japan’s leading design evaluation and promotion activity, inheriting the Good Design Product Selection System established in 1957. As a global design award with many participating companies and organizations from Japan and overseas, it is held annually with the aim of improving the quality of life and utilizing design to solve social issues and themes. The “G Mark,” the symbol of the award, is widely recognized as a symbol of excellent design.
Details: http://www.g-mark.org/

◆Background of EmmaTools Development

In recent years, as DX in digital marketing progresses, web traffic acquisition utilizing SEO has become an essential channel for business growth. However, the website opening rate for companies now exceeds 90%, and the difficulty of SEO measures is steadily increasing year by year.
For large companies, in most cases, SEO measures are entrusted to professionals, such as consulting services that can handle everything from start to finish. However, for small and medium-sized enterprises that cannot afford the costs, it has been found that in most cases, existing “media operators” or “public relations” personnel are assigned SEO measures as a兼務 (concurrent post) with insufficient knowledge. EmmaTools is being developed with the aim of creating a product that allows such personnel to handle data correctly and perform tasks more efficiently.

◆EmmaTools Awards

EmmaTools has received “LEADER” in three categories at the “ITreview GRID AWARD 2023 Spring” in addition to the Good Design Award.


※EmmaTools and EmmaTools for personal AI also use OpenAI’s GPT. GPT is a machine language model also used in ChatGPT.

▼Inquiries and free trial here
https://emma.tools/?utm_source=PRtimes&utm_medium=direct&utm_campaign=auto-generated&utm_id=008

Company Profile

Company Name: EXIDEA Co., Ltd. (Exidea https://exidea.co.jp/)
Location: 1-4-18 Honjo, Sumida-ku, Tokyo
Representative: Takuma Ogawa, Representative Director and President
Established: May 2013
Capital: 15,000,000 JPY
Number of Employees: 63 (consolidated)

Business Activities: Web media operation, video production/video marketing, web consulting, web advertising operation, SEO tool development and provision, SEO consulting
EXIDEA Official Twitter (X)｜ https://twitter.com/exidea0527
EXIDEA Facebook Page｜ https://www.facebook.com/exidea
EXIDEA Owned Media｜ https://exidea.tsunagi-te.com/
EmmaTools｜https://emma.tools/
EmmaTools Official Twitter (X) ｜ https://twitter.com/emma_tools

Contact for this matter
EXIDEA Co., Ltd. Public Relations
E-mail：pr@exidea.co.jp